My Services
Web Content
Web users go to a site to find something quickly. They want to complete a task, get info, or make a purchase. They’re not usually there for funsies.
As a web copywriter, my job is to make reading and navigating your site easy. This keeps people in place—increasing your conversion rate.
When reading or navigation is difficult or frustrating people will bounce off your website. And who wants that?
Here’s how we’ll keep people in place…
I’ll gather information from you about your business, the goal of your website, and who your customers are. Then I’ll write engaging, optimized content that will rank in search engines. And I’ll provide recommendations to improve your site’s layout for optimal user experience when needed.
Contact me to find out how I can help you with web content.
Email Marketing
Year after year, email provides the best ROI of any marketing channel. It consistently makes about $40 for every dollar spent. So most successful companies invest in it.
But email marketing has to be done right. It requires a well-balanced approach, focusing on building a relationship with your prospects and customers.
Many companies constantly pound their prospects with endless promotional emails. Problem is, if you’re the prospect, it gets exhausting very quickly.
Email requires a subtle approach. On some level you’re always selling. But you also have to provide valuable information, tips, and advice. You want to be authoritative, and conversational.
When you provide value to your customers and prospects you build loyalty. And loyalty leads to a stronger bottom line.
I have a number of techniques and formulas that get good results, building response rates over time.
Contact me to find out how I can help you with email marketing.
Editorial Services
The quality of your content is important to your business. That’s why you want a clean, clear message that gives website visitors confidence in your brand.
With 14 years’ of editorial experience, I’ll proofread, or copy edit your online or printed content. This will present your organization in the best possible light.
Whether you simply need a “fresh” pair of eyes for a final check or your copy needs an overhaul—I’ll ensure your content clears my multi-point check.
Editing
I’ll ensure your copy:
- Uses correct spelling and punctuation
- Is grammatically sound
- Is clear, concise, and easy to follow
- Has focused paragraphs (one subject)
- Uses consistent terms and language
- Logically represents the headlines and subheads that precede
- Is free of redundancies
Contact me to have your copy professionally edited.
Proofreading
I’ll check the following elements in your copy:
- Spelling, punctuation, and typos
- Grammar
- Consistency in formatting
- Consistency in terms and language
- Eliminate redundancies
Contact me to have your copy professionally proofread.
